Lauer Marketing - Brand and Product Positioning

Lauer Marketing

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.: positioning

You probably want your product or service to be positioned in the marketplace as the best value or the highest quality. We all do as marketers. How do we get our products positioned so they are differentiated from competition in terms of functionality, technology, aesthetics, quality or price? The key is the development of an effective and compelling value proposition that sets your product or service apart from the rest.

Lauer Marketing can conduct a positioning analysis for your company and determine where your products and services fit in the overall landscape in comparison to competition or customer perceptions. Customer perceptions that have negatively affected positioning will be identified, and solutions developed to place your product or service on the right track.

Positioning

.: contact Lauer Marketing

I’m a 15-year Marketing Professional with MBA that has worked in increasingly responsible marketing management roles at several successful companies. I’ve been in the driver’s seat with smaller companies that have broken through market barriers and succeeded at the next level.

Please contact me directly to discuss your marketing needs and requirements. I am available for short and long term contract assignments, consulting or even individual projects. Our pricing is very budget friendly to support your continued growth. Please email me at jlauer@lauermarketing.com or call 610-716-7423.