You probably want your product or service to be positioned in the marketplace as the best value or the highest quality. We all do as marketers. How do we get our products positioned so they are differentiated from competition in terms of functionality, technology, aesthetics, quality or price? The key is the development of an effective and compelling value proposition that sets your product or service apart from the rest.
Lauer Marketing can conduct a positioning analysis for your company and determine where your products and services fit in the overall landscape in comparison to competition or customer perceptions. Customer perceptions that have negatively affected positioning will be identified, and solutions developed to place your product or service on the right track.